Jul 18 2012
A large percentage of consumers use search engines to find information online. They rely on the use of laptops, PC?s, web enabled mobile phones and tablets to find local businesses and services with local advertising. Google maps optimization puts your business within the reach of customers when looking to buy. It provides not only your business contact information but also your location to local searches accessible to those seeking for your products or services.
It is also worth noting that Google maps is visual and covers a third of the first displayable page of search engine results. This tends to attracts potential clients and provides an easier access for them to connect with local businesses. Usually when buyers seek for services often via Google, often a few relevant local businesses are displayed first on a map with the company?s identity and contact information. This provides for search engine optimized privilege by using this method.
Therefore adoption of this concept can greatly enhances how a site is ranked on such search engines. At the moment there are several companies that provide this service at a small fee. By choosing to procure search services, one stands a greater chance of boosting their page listings and consequently attracting a wide online customer base.
Such companies usually employ a team of skilled personnel that will analyze the search data as well as the current trends corresponding to the services one provides. They therefore exploit this information to optimize the content with regards to your listing. This will tend to maximize its relevancy both to local as well as mobile based searches.
Alternatively one can always do it themselves though they have to be well acquainted with how this process works. There are several free online guides that provide for means through which one can make this process possible. Alternatively one can get this easily done by paying for a top ranking, though this can prove to be very costly for small businesses. In this case one will be guaranteed that even without optimizing your maps; you still get top listing privileges at all time.
Another reason why optimization is crucial is because Google maps populate its contents by gathering information from many other websites and online directories.
They do this by compiling and display their maps and local results by use of crawlers which parse data from a wide range of online sources and databases. This has been greatly achieved through Google?s partnership with both telecommunications as well as online business portals that provide business listings.
In conclusion it would be worth pointing out that Google Maps optimization is a great way to make it easy for your customers to trace you online. This has the advantage of improving your business profile. It is then recommended that if one has a business that caters to a local customer either within a town or city setting that they take the initiative of adding their free listing on this service. They should furthermore optimize it to gain favorable top positioning.
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Source: http://www.clearskydomains.com/how-to-go-about-google-maps-optimization/
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